dipali : context-driven designer

aheuser-busch inbev


 

Hand Packing System

WestRock has a specific locking feature at the bottom of some of their beverage folding cartons. This feature eliminates the need for gluing, leading to cost reduction, versatility of package design, and differentiation from other products. One of WestRock's biggest clients is Anheuser-Busch InBev, who have recently requested a packaging innovation using this feature. Our offerings would require new forms of automation for ABI, but need to be tested on a small scale for success before they invest in new machinery. 

Since these packages are currently in phase of consumer and market trials, they are being hand-packed. The hand-packers' current method of engaging the locks at the bottom of a carton is to find common objects (i.e. screw driver, pen, golf tee, etc.), and to punch in each locking tab one at a time. Needless to say- this method was time consuming and tedious. The goal of this project was to design a manual tool that made the hand-packing process more efficient for a basket and fully enclosed carton.

Anheuser-Busch InBev later decided to implement the locking tool onto a pneumatic air pressure device for larger scale package manufacturing.