2016 early career development conference
second life packaging challenge
WestRock holds an Early Career Development Conference each year for their interns and co-ops, whose backgrounds vary from science, design, engineering, business, and operations. These students and post-grads get an opportunity to spend time getting to know each other as well as familiarizing themselves with senior leaders at WestRock. The three-day event consists of networking opportunities, keynote speakers, and team-building events among the interns and co-ops.
One of the team-building events was a design challenge. My team and I were tasked with designing and marketing a can-pack with second life capabilities. This means that a specific secondary package for aluminum cans needed to serve a purpose other than protection, holding upright, and advertising.
Our idea was CanStoppers. Click through the presentation below to see our project journey!