Ethos
01People do what’s easy more often than they do what’s right.
Well-designed experiences enable users to make good decisions on the path of least resistance.
02Intentional philosophies drive culture.
Cultural diversity is at the forefront of my ethos in driving a more autonomous and inclusive society.
03We all share a collaborative responsibility.
Our responsibility to others is best actuated by bringing all stakeholders into our decision-making.
Strategic foresight
As our world continues to decentralize, design can be used as a powerful tool to drive business opportunities because individuals are enabled to be autonomous through intentional & well-designed experiences. An important part of the design practice is to look ahead and anticipate how our actions today will catalyze future innovation through speculative design and strategic foresight. This helps us map potential futures, and work backwards to achieve or avoid them.
